Applied AI
3 essays on this topic.
Why Santara Sends One Briefing, Not a Chatbot
Most AI products add a chat box. We chose one morning briefing instead. How designing AI around trust, not conversation, changes what you build.
How to Tell If an AI Product Is Real or Just a Demo
AI demos are easy to make and hard to trust. A practical checklist for buyers and founders to tell a real AI product from a polished demo.
AI Won't Replace Small Business Owners. It Will Replace Their Busywork.
AI won't run your shop or know your customers. But it can take over the copying, sorting and reminding that eat a small business owner's day.
