Santara
5 essays on this topic.
Integrating Airbnb, Booking.com and WhatsApp: Lessons From Messy APIs
Integrations look simple on a whiteboard and fail in a hundred small ways in production. Practical lessons on syncing, retries, idempotency and matching data.
Choosing a Co-Founder: What I Checked Before Saying Yes
I've co-founded one company with a former colleague and another with my girlfriend. What I looked for, what we put in writing, and how we split the work.
Why Santara Sends One Briefing, Not a Chatbot
Most AI products add a chat box. We chose one morning briefing instead. How designing AI around trust, not conversation, changes what you build.
AI Won't Replace Small Business Owners. It Will Replace Their Busywork.
AI won't run your shop or know your customers. But it can take over the copying, sorting and reminding that eat a small business owner's day.
Nothing Was Wrong. That Was the Problem.
Why I left a good engineering job to co-found Santara AI. Not a bad boss or low pay, but one question about the next ten years of my life.
