Small Business
6 essays on this topic.
Why Santara Sends One Briefing, Not a Chatbot
Most AI products add a chat box. We chose one morning briefing instead. How designing AI around trust, not conversation, changes what you build.
How to Tell If an AI Product Is Real or Just a Demo
AI demos are easy to make and hard to trust. A practical checklist for buyers and founders to tell a real AI product from a polished demo.
AI Won't Replace Small Business Owners. It Will Replace Their Busywork.
AI won't run your shop or know your customers. But it can take over the copying, sorting and reminding that eat a small business owner's day.
Boring Businesses Make the Best Businesses
Payroll, invoices, cleaning schedules: unglamorous problems people gladly pay to solve, and why boring businesses are often the best ones.
People Don't Pay for Features. They Pay to Do Less.
Most founders sell what their product can do. Customers buy what they no longer have to do. A short essay on the most underrated idea in business: removing work.
Your Real Competitor Is a Spreadsheet
Most software doesn't lose to another startup. It loses to Excel, Google Sheets and a paper notebook. Why that happens, and how to win anyway.
